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So far more than 2,500 responses have been submitted by the public as part of a consultation about the council's car parking policy.
The outcome could see a move away from the current charging for parking based on four bands, to options based on individual car parks or town assessments.
These options will use factors such as usage of car parks, location, as well as looking at the wider economic and environmental issues. This approach gives the Council greater ability to manage car parking demand and supply.
The review will also consider a number of charging options, including first hour free parking, free after 4pm, Sunday charges, or evening charges as tools to enhance local communities’ ability to use their local services.
The deadline for public consultation is Monday, January 19.
Cllr John Thomson, Conservative deputy leader and cabinet member responsible for sustainable transport, said: “Our review and public consultation into the future of car parking is about striking the right balance between encouraging people to shop and work locally, the cost of running car parks, and the environmental impact.
"No decisions have been made, and none will be made until the results of the consultation are in and analysed, which is why it is vitally important that we get as much feedback as possible from people, local business and organisations.
"While January 19 may seem like a long way off, it's only a few weeks away and we'll very quickly be in the Christmas and New Year period. It's important that nobody misses out on the chance to have their say."
All documentation about the car parking review is available to see at http://consult.wiltshire.gov.uk/portal.
Drivers are also reminded that there is free car parking in the run-up to Christmas. On Saturday, December 6 parking is free in Melksham, Bradford on Avon, Marlborough, and Royal Wootton Bassett.
And on Saturday, December 13 parking is free in Bradford on Avon and Royal Wootton Bassett.